Marketing management : an Asian perspective / Philip Kotler ... [et al.]
Material type:
TextPublisher: Singapore : Pearson Education South Asia Pte Ltd, 2013Edition: 6th edDescription: xxviii, 874, [81] p. : col. ill. ; 28 cmISBN: 9789810687977Subject(s): Marketing -- Asia -- Management | Marketing -- Management
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.13 .M37 2013 (Browse shelf) | Available | 7003944R |
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| HF5415.13 L48 1986 國際營銷管理 / | HF5415.13 .M17 2013 80/20 sales and marketing : | HF5415.13 .M37 1996 Marketing management : | HF5415.13 .M37 2013 Marketing management : | HF5415.13 .P37 2008 Basic marketing : | HF5415.13 .R8 2010 The fundamentals of marketing / | HF5415.13 .S44 2012 行銷學暨行銷管理學 / |
Includes bibliographical references and index.