GCC Library catalog › Details for: Consumer behavior /

Normal view MARC view ISBD view

Consumer behavior / Leon G. Schiffman, Joseph Wisenblit.

By: Schiffman, Leon G [author.]Contributor(s): Wisenblit, Joseph [author.]Material type: Text

TextPublisher: Harlow, Essex, England : Pearson Education Limited, 2015Copyright date: ©2015Edition: 11e, Global editionDescription: 492 pages : illustrations (chiefly color) ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0273787136; 9780273787136Subject(s): Consumer behavior | Motivation research (Marketing)Summary: Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes

Item type	Current location	Collection	Call number	Status	Date due	Barcode
Book	Gratia Christian College Library Book Shelves	Print book	HF5415.32 .S35 2015 (Browse shelf)	Available		0005234E

Includes bibliographical references and indexes.

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.