Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona State University, Dwayne D. Gremler, Bowling Green State University.
Material type:
TextPublisher: New York, NY : McGraw-Hill, [2018]Copyright date: ©2018Edition: Seventh EditionDescription: xxviii, 514 pages : illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781260083521; 0078112109; 9780078112102; 1260083527Subject(s): Customer services | Marketing | Service industries -- Marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HD9980.5 .Z45 2018 (Browse shelf) | Available | 0005247I |
International student edition.
Includes bibliographical references and index.