Essentials of health care marketing / Eric N. Berkowitz, PhD, MBA, Professor Emeritus, Isenberg School of Management, University of Massachusetts, Amherst, Massachusetts.
Material type: TextPublisher: Burlington, Massachusetts : Jones & Bartlett Learning, [2017]Copyright date: ©2017Edition: Fourth editionDescription: xvi, 592 pages : illustrations ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 1284094316; 9781284094312; 1284094421; 9781284094428Subject(s): Medical care -- MarketingLOC classification: RA410.56 | .B46 2017Summary: The Healthcare Industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. Essentials of Health Care Marketing, Fourth Edition explores the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must adapt in response to the changing environmental forces that are unique to this market.Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Book | Gratia Christian College Library Book Shelves | Print book | RA410.56 .B46 2017 (Browse shelf) | Available | 0005292I |
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RA410.55C6 E86 2001 Ethical and pragmatic considerations of effectiveness and rationing in health care services in Hong Kong : research report = 香港醫療服務成效及配給的倫理性及實用性: 硏究報告 / | RA410.55.H6 C83 2002 邁向全民健康保障制度 促進健康與醫療融資 : 香港醫療收費政策探討 / | RA410.55.H6 C83 2002 邁向全民健康保障制度 促進健康與醫療融資 : 香港醫療收費政策探討 / | RA410.56 .B46 2017 Essentials of health care marketing / | RA418 .H47 2013 最新醫療社會學 = | RA418 .M67 2013 健康社會學 / | RA418 .P82 2013 Public health and social justice / |
Includes bibliographical references (pages 581-592) and index.
The Healthcare Industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. Essentials of Health Care Marketing, Fourth Edition explores the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must adapt in response to the changing environmental forces that are unique to this market.