Strategic marketing management : the framework / Alexander Chernev, Kellogg School of Management, Northwestern University.
Material type:
TextPublisher: Chicago,IL : Cerebellum Press, 2019Edition: Tenth editionDescription: vi, 313 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781936572595Subject(s): Marketing -- ManagementLOC classification: HF5415.13 | .C5152 2014
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.13 .C54 2019 (Browse shelf) | Not for Loan | 0005639N |
Browsing Gratia Christian College Library shelves, Shelving location: Book Shelves, Collection: Print book Close shelf browser
| HF5415.1265 .Y15 2013 贏銷i檔案 : | HF5415.1265 .Z41 2013 推手凶猛 / | HF5415.129 .R67 2014 營銷渠道 : | HF5415.13 .C54 2019 Strategic marketing management : | HF5415.13 .G84 1997 Marketing management : | HF5415.13 .H41 2014 Marketing for dummies / | HF5415.13 .K67 2003 Lateral marketing : |
Includes bibliographical references (pages 305-307) and index (pages 308-311)