McDonaldization revisited [electronic resource] : critical essays on consumer culture / edited by Mark Alfino, John S. Caputo, and Robin Wynyard ; foreword by Douglas Kellner.

Contributor(s): Alfino, Mark, 1959- | Caputo, John S, 1946- | Wynyard, RobinMaterial type: TextTextWestport, Conn. : Praeger, 1998Description: 1 online resource (xxvi, 201 p.)ISBN: 9780313388989; 0313388989Subject(s): Consumer behavior | Consumption (Economics) | Fast food restaurants -- Social aspects | Social structure | Fastfood | Sociale ontwikkeling | Consumptie | Consumptiepatroon | Consumentengedrag | McDonald's Corporation -- Influence | Consommateurs -- Comportement | Consommation (Économie politique) | Restaurants-minute -- Aspect social | Structure sociale | Zivilisation | Fast Food | Aufsatzsammlung | Verbraucherverhalten | Massenkultur | USAGenre/Form: Electronic books.Additional physical formats: Print version:: McDonaldization revisited.DDC classification: 306/.0973 LOC classification: HF5415.32 | .M395 1998ebOnline resources: EBSCOhost
Contents:
Foreword : McDonaldization and its discontents : Ritzer and his critics / Douglas Kellner -- Nostalgia and mass culture : McDonaldization and cultural elitism / Martin Parker -- It may be a polar night of icy darkness, but feminists are building a fire / Jane A. Rinehart -- The rhetoric of McDonaldization : a social semiotic perspective / John S. Caputo -- McDonaldization and the global sports store : constructing consumer meanings in a rationalized society / Steven Miles -- A sociology of rib joints / Philip D. Holley and David E. Wright, Jr. -- Old wine in new bottles : critical limitations of the McDonaldization thesis : the case of hospitality services / Roy C. Wood -- McDonaldization and consumer choice in the future : an illusion or the next marketing revolution? / Stephen Taylor, Sheena Smith, and Phil Lyon -- The McCommidification of society : rationalization and critical theory / Thomas M. Jeannot -- Missing the cultural basis of irrationality in the McDonaldization of society / Ngure wa Mwachofi -- The bunless burger / Robin Wynyard -- Postmodern hamburgers : taking a postmodern attitude toward McDonald's / Mark Alfino.
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Includes bibliographical references and index.

Foreword : McDonaldization and its discontents : Ritzer and his critics / Douglas Kellner -- Nostalgia and mass culture : McDonaldization and cultural elitism / Martin Parker -- It may be a polar night of icy darkness, but feminists are building a fire / Jane A. Rinehart -- The rhetoric of McDonaldization : a social semiotic perspective / John S. Caputo -- McDonaldization and the global sports store : constructing consumer meanings in a rationalized society / Steven Miles -- A sociology of rib joints / Philip D. Holley and David E. Wright, Jr. -- Old wine in new bottles : critical limitations of the McDonaldization thesis : the case of hospitality services / Roy C. Wood -- McDonaldization and consumer choice in the future : an illusion or the next marketing revolution? / Stephen Taylor, Sheena Smith, and Phil Lyon -- The McCommidification of society : rationalization and critical theory / Thomas M. Jeannot -- Missing the cultural basis of irrationality in the McDonaldization of society / Ngure wa Mwachofi -- The bunless burger / Robin Wynyard -- Postmodern hamburgers : taking a postmodern attitude toward McDonald's / Mark Alfino.

Description based on print version record.

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