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Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr.

By: McDaniel, Carl [author.]Contributor(s): Lamb, Charles W [author.] | Hair, Joseph F., Jr [author.]Material type: Text

TextPublisher: Australia : South-Western, Cengage Learning, [2013]Copyright date: ©2013Edition: Twelfth editionDescription: xxviii, 835 pages : color illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781133273875; 1133273874Subject(s): Human services -- United States -- EvaluationLOC classification: HF5415 | .L2624 2013

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Title notes

Item type	Current location	Collection	Call number	Status	Date due	Barcode
Book	Gratia Christian College Library Book Shelves	Print book	HF5415 .L2624 2013 (Browse shelf)	Available		7005070J

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Includes bibliographical references and index.