Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.
Material type:
TextPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, 2004Edition: 2nd edDescription: xxvii, 538 p. : ill. ; 28 cmISBN: 0131405462; 9780131405462; 013141528X (CD-ROM)Other title: Integrated advertising, promotion, and marketing communicationsSubject(s): Advertising | Communication in marketing
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Diverse Material | Gratia Christian College Library Book Shelves | Print book | HF5415.123 .C56 2004 (Browse shelf) | Available | 7002693R | ||
| Diverse Material | Gratia Christian College Library Request at Counter | Print book | HF5415.123 .C56 2004 (Browse shelf) | cd-rom | Available | 0004117D |
Browsing Gratia Christian College Library shelves, Shelving location: Book Shelves, Collection: Print book Close shelf browser
| HF5415.122 .L68 2016 Services marketing : | HF5415.122 L8 1986 服務市場學 : | HF5415.123 .C56 2001 Integrated advertising, promotion, and marketing communications / | HF5415.123 .C56 2004 Integrated advertising, promotion & marketing communications / | HF5415.123 .C56 2007 Integrated advertising, promotion & marketing communications / | HF5415.123 D14 2014 圖解整合行銷傳播 / | HF5415.123 .S4 2010 Integrated marketing communications in advertising and promotion / |
Accompanied by a CD-ROM entitled: IMC PlanPro.
Includes bibliographical references and indexes.