Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
Material type:
TextPublisher: Upper Saddle River, NJ : Prentice Hall, 2001Description: xxvi, 638 p. : ill. (some col.) ; 27 cm. + 1 computer optical disc (4 3/4 in.)ISBN: 0130175781; 9780130175786Subject(s): Advertising | Communication in marketing
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Diverse Material | Gratia Christian College Library Book Shelves | Print book | HF5415.123 .C56 2001 (Browse shelf) | Available | 7002980Q | ||
| Diverse Material | Gratia Christian College Library Request at Counter | Print book | HF5415.123 .C56 2001 (Browse shelf) | cd-rom | Available | 7002979Y |
CD-ROM contains Advertising PlanPro by Palo Alto Software.
Includes bibliographical references and indexes.
System requirements for accompanying computer disc: IBM PC or compatible; CD-ROM drive.