Chao mei ti shi dai : cheng gong ying de ren xin de xing xiao ce lüe /
超媒體時代 : 成功贏得人心的行銷策略 / 巴比。凱德 (Bobby J. Calder) 編 ; 陳雅汝譯.
Material type:
TextLanguage: Chinese Original language: English Series: Xin shang ye zhou kan cong shu ; BW0407 Series: 新商業周刊叢書系列: 407.Publisher: Taibei Shi : Shang zhou chu ban, 2011. Publisher: 台北市 : 商周出版, 2011Edition: Chu ban. Edition: 初版Description: 357 p. : ill. ; 24 cmISBN: 9789861206127Other title: Meiguo xi bei da xue Kailuoge guan li xue yuan Other title: Cheng gong ying de ren xin de xing xiao ce lüe. Other title: At head of title: 美國西北大學凱洛格管理學院 | 成功贏得人心的行銷策略Uniform titles: Kellogg on advertising & media. Chinese. Subject(s): Advertising media planning | Advertising
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5826.5 .C15 2011 (Browse shelf) | Available | 7000898W |
Translation of: Kellogg on advertising & media : the Kellogg School of Management / edited by Bobby J. Calder. Hoboken, N.J. : John Wiley & Sons, c2008.
Includes bibliographical references.