Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextPublisher: Boston : McGraw-Hill Irwin, 2009Edition: 8th edDescription: xxv, 838 p. : col. ill. ; 29 cmISBN: 0073381098 (alk. paper); 9780071284400; 9780073381091 (alk. paper)Subject(s): Advertising | Communication in marketing | Sales promotion
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5823 .B35 2009 (Browse shelf) | Available | 7002698W |
Includes indexes.