Marketing leadership : practices & perspectives / Howard Pong Yuen Lam.
Material type:
TextPublisher: Hong Kong : Pearson Education Asia Limited, 2013Description: xi, 98 p. : col. ill. ; 23 cmISBN: 9789880017919Subject(s): Marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415 .P65 2013 (Browse shelf) | Available | 7001152G |
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| HF5415 .M17 2006 Case teaching notes manual for video cases and appendix D alternative cases to accompany marketing : | HF5415 .M17 2006 Case teaching notes manual for video cases and appendix D alternative cases to accompany marketing : | HF5415 .M17 2008 Marketing through minefields. | HF5415 .P65 2013 Marketing leadership : | HF5415 .P74 2009 Principles of marketing : | HF5415 .P74 2009 Principles of marketing : | HF5415 .P74 2009 Principles of marketing : |
Includes bibliographical references (p. 91) and index.