Pin pai guan li = Brand management : yong you shi chang bi yong you gong chang geng zhong yao! /

品牌管理 = Brand management : 擁有市場比擁有工廠更重要! / 朱延智著.

Zhu, Yanzhi, By: 朱延智, 1960-Material type: TextTextPublisher: Taibei Shi : Wu nan tu shu, 2013. Publisher: 台北市 : 五南圖書, 2013Edition: Di 2 ban. Edition: 第2版Description: vii, 264 p. : charts ; 21 cmISBN: 9789571173368Other title: Yong you shi chang bi yong you gong chang geng zhong yao Other title: Brand management | 擁有市場比擁有工廠更重要Subject(s): Brand name products -- Management | Branding (Marketing)
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