Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne.
Material type: TextPublisher: Boston, Mass. : Harvard Business School Press, c2005Description: xv, 240 p. : ill. ; 25 cmISBN: 1591396190 (hardcover : alk. paper); 9781591396192 (hardcover : alk. paper)Other title: how to create uncontested market space and make the competition irrelevantSubject(s): Market segmentation | New productsItem type | Current location | Collection | Call number | Status | Date due | Barcode |
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Book | Gratia Christian College Library Book Shelves | Print book | HF5415.153 .K45 2005 (Browse shelf) | Available | 0003055D |
Includes bibliographical references and index.