Marketing for dummies / by Alexander Hiam.

By: Hiam, Alexander [author.]Material type: TextTextSeries: For dummies: Publisher: Hoboken, New Jersey : John Wiley & Sons, [2014]Edition: 4th editionDescription: xiv, 366 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 1118880803 (pbk.); 9781118880807Subject(s): Marketing -- Management | MarketingSummary: Whether it's boosting your baseline marketing skills, figuring out social media, or developing a comprehensive web-marketing strategy, this guide has everything you need to enter a new and successful phase of marketing your business.
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Book Gratia Christian College Library
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Print book HF5415.13 .H41 2014 (Browse shelf) Available 00040037

Includes index.

Previous edition: 2009.

Whether it's boosting your baseline marketing skills, figuring out social media, or developing a comprehensive web-marketing strategy, this guide has everything you need to enter a new and successful phase of marketing your business.

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