Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Material type:
TextPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008Edition: 3rd edDescription: xxi, 692 p. : col. ill. ; 27 cmISBN: 0131888595 (casebound); 9780131888593 (casebound); 9780132336222Subject(s): Brand name products -- Management
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HD69.B7 K35 2008 (Browse shelf) | Available | 7002706M |
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| HD66 .M13 2005 使團隊發揮作用兵 = | HD66 .S45 2010 Seizing the future / | HD69.B7 D14 2014 圖解第一品牌行銷秘訣 : | HD69.B7 K35 2008 Strategic brand management : | HD69.B7 S8 2013 小品大牌 : | HD69.B7 T14 2011 B2B : | HD69.B7 X41 2011 卓越品牌管理 = |
Includes bibliographical references and index.