Marketing, an Asian perspective : an introduction / Gary Armstrong, Philip Kotler, Geoffrey da Silva.
Material type:
TextPublisher: Singapore ; New York : Pearson Prentice Hall, c2006Description: 596 p. : ill. (chiefly col.) ; 28 cmISBN: 013167661X; 9780131676619Subject(s): Marketing -- Asia
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.12.A8 A75 2006 (Browse shelf) | Available | 7002705L |
Original English language ed: Marketing. 7th ed. Prentice Hall, 2005.
Includes bibliographical references and indexes.