Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel.
Material type:
TextPublisher: Mason, Ohio : Thomson Business and Economics, c2006Edition: 10th edDescription: xlii, 774 p. : ill. ; 29 cmISBN: 0324271972 (hbk. : student ed.); 9780324378320Subject(s): Consumer behavior | Marketing research
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.32 .B51 2006 (Browse shelf) | Available | 7002718P |
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| HF5415.2 .R65 1998 行銷研究 / | HF5415.2 .Y15 2008 市場調查 / | HF5415.3 .P37 2008 Consumer behavior and marketing strategy / | HF5415.32 .B51 2006 Consumer behavior / | HF5415.32 .D18 2012 慢一點, 賣更快 = | HF5415.32 .G83 2014 消費心理好好玩 / | HF5415.32 .H46612 2005 消费社会学 / |
Includes bibliographical references and index.