Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextPublisher: Boston : McGraw-Hill Irwin, c2007Edition: 7th edDescription: xxvi, 820 p. : col. ill. ; 29 cmISBN: 0073101265 (alk. paper); 9780071108522; 9780073101262Subject(s): Advertising | Communication in marketing | Sales promotion
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5823 .B35 2007 (Browse shelf) | Available | 7001695S | ||
| Book | Gratia Christian College Library Book Shelves | Print book | HF5823 .B35 2007 (Browse shelf) | c. 2 | Available | 7002721J |
Includes bibliographical references (p. 763-789) and indexes.