Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.
Material type:
TextPublisher: Boston : McGraw-Hill/Irwin, c2008Edition: 16th edDescription: xxxviii, 790, [47] p. : col. ill. ; 29 cmISBN: 007352980X (alk. paper); 9780071277471; 9780073529806 (alk. paper)Subject(s): Marketing -- Management
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.13 .P37 2008 (Browse shelf) | Available | 7002640J |
Rev. ed. of: Basic marketing : a global-managerial approach.
Includes bibliographical references and indexes.