Principles & practice of marketing / Jim Blythe.

By: Blythe, JimMaterial type: TextTextPublisher: Australia : Thomson, 2006Edition: 3rd edDescription: xviii, 744 p. : col. ill. ; 27 cmISBN: 1844801209; 9781844801206Other title: Principles and practice of marketingSubject(s): Marketing
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Print book HF5415 .B59 2006 (Browse shelf) Available 7002635N

Includes bibliographical references and index.

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