Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.
Material type:
TextPublisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2007Edition: 3rd edDescription: xxiii, 515 p. : ill. ; 28 cmISBN: 0131866222; 9780132382090Other title: Integrated advertising, promotion, and marketing communicationsSubject(s): Advertising | Communication in marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.123 .C56 2007 (Browse shelf) | Available | 7002636O |
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| HF5415.122 L8 1986 服務市場學 : | HF5415.123 .C56 2001 Integrated advertising, promotion, and marketing communications / | HF5415.123 .C56 2004 Integrated advertising, promotion & marketing communications / | HF5415.123 .C56 2007 Integrated advertising, promotion & marketing communications / | HF5415.123 D14 2014 圖解整合行銷傳播 / | HF5415.123 .S4 2010 Integrated marketing communications in advertising and promotion / | HF5415.123 .S44 2003 Advertising, promotion, & supplemental aspects of integrated marketing communications / |