Relationship marketing : exploring relationship strategies in marketing / John Egan.

By: Egan, John, 1952-Material type: TextTextPublisher: New York : Financial Times/Prentice Hall, 2004Edition: 2nd edDescription: xxiii, 268 p. : ill. ; 25 cmISBN: 0273686232 (pbk. : alk. paper); 9780273646129Subject(s): Relationship marketing
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Print book HF5415.55 .E31 2004 (Browse shelf) Available 7002710H

Includes bibliographical references and index.

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