Relationship marketing : exploring relationship strategies in marketing / John Egan.
Material type: TextPublisher: New York : Financial Times/Prentice Hall, 2004Edition: 2nd edDescription: xxiii, 268 p. : ill. ; 25 cmISBN: 0273686232 (pbk. : alk. paper); 9780273646129Subject(s): Relationship marketingItem type | Current location | Collection | Call number | Status | Date due | Barcode |
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Book | Gratia Christian College Library Book Shelves | Print book | HF5415.55 .E31 2004 (Browse shelf) | Available | 7002710H |
Includes bibliographical references and index.