Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell.
Material type:
TextPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Edition: 17th edDescription: xx, 829 p. : ill. (chiefly col.) ; 29 cmISBN: 0132308290; 9780132308298; 9780135126479Other title: Advertising procedureSubject(s): Advertising
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5823 .L15 2008 (Browse shelf) | Available | 7002709P |
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| HF5823 .B35 2009 Advertising and promotion : | HF5823 .B74 2002 The advertising handbook / | HF5823 .F53 2014 广告 = | HF5823 .L15 2008 Kleppner's advertising procedure / | HF5823 .L15 2014 Small business marketing for dummies / | HF5823 .L45 1999 廣告學 : | HF5823 .O73 2009 The age of persuasion : |
Includes bibliographical references and index.