Marketing management / Philip Kotler, Kevin Lane Keller.

By: Kotler, PhilipContributor(s): Keller, Kevin Lane, 1956-Material type: TextTextPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Edition: 13th edDescription: 816 p. : col. ill. ; 28 cmISBN: 0131357972 (pbk.); 0136009980; 9780131357976 (pbk.); 9780131357976; 9780136009986Subject(s): Marketing -- Management
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Print book HF5415.13 .K68 2009 (Browse shelf) Available 7002697V

Includes bibliographical references and index.

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