Principles of marketing : a global perspective / Philip Kotler ... [et al.].

Contributor(s): Kotler, PhilipMaterial type: TextTextPublisher: Singapore ; Hong Kong : Pearson Prentice Hall, c2009Description: xxvii, 670 p. : col. ill. ; 28 cmISBN: 9789810679521; 9810679521Subject(s): Marketing
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Print book HF5415 .P74 2009 (Browse shelf) Available 7002696U
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HF5415 .M17 2008 Marketing through minefields. HF5415 .P65 2013 Marketing leadership : HF5415 .P74 2009 Principles of marketing : HF5415 .P74 2009 Principles of marketing : HF5415 .P74 2009 Principles of marketing : HF5415 .Q83 2006 Readings in modern marketing / HF5415 .R43 2009 War in the boardroom :

Includes bibliographical references and indexes.

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