Marketing in Asia / Roger A. Kerin ... [et al.].
Material type:
TextPublisher: Singapore : McGraw-Hill, c2013Edition: 2nd edDescription: lvi, 822 p. : col. ill. ; 28 cmISBN: 1259007898 (Asia Global ed.); 9781259007897 (Asia Global ed.)Subject(s): Marketing -- Asia
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.12.A8 M17 2013 (Browse shelf) | Available | 7002703J |
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| HF5415.12.A8 A75 2006 Marketing, an Asian perspective : | HF5415.12.A8 .M17 2009 Marketing in Asia / | HF5415.12.A8 .M17 2009 Marketing in Asia / | HF5415.12.A8 M17 2013 Marketing in Asia / | HF5415.12.H6 .H65 1996 Hong Kong management cases in marketing / | HF5415.12.H6 .H65 1996 Hong Kong management cases in marketing / | HF5415.12.H6 .H65 1996 Hong Kong management cases in marketing / |
Asian adaptation of: Marketing / Roger A. Kerin, Steven W. Hartley and William Rudelius. 11th ed. New York, NY : McGraw-Hill/Irwin, c2013.
Includes bibliographical references (p, 799-801) and indexes.