Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.
Material type:
TextSeries: McGraw-Hill series in marketingPublisher: New York ; Montreal : McGraw-Hill, c1997Edition: 6th ed., international edDescription: xvi, 463 p. : ill. ; 25 cmISBN: 007114255X; 9780071142557; 007049097XSubject(s): Marketing -- Management
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.13 .G84 1997 (Browse shelf) | Available | 7000292K |
Includes bibliographical references and index.