Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty.
Material type:
TextPublisher: Englewood Cliffs, N.J. : Prentice Hall, c1989Edition: Annotated instructor's edDescription: xxix, 614 p. : ill. (some col.) ; 29 cmISBN: 0130145491Subject(s): Advertising
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5823 .W35 1989 (Browse shelf) | Available | 7002989Z | ||
| Book | Gratia Christian College Library Book Shelves | Print book | HF5823 .W35 1989 (Browse shelf) | wbk | Missing | 7002990R |
Includes bibliographical references and index.