Marketing / Roger A. Kerin ... [et al.]
Material type:
TextSeries: Irwin/McGraw-Hill series in marketingPublisher: Boston, Mass. : Irwin/McGraw-Hill, 2002Edition: 7th edDescription: xiii, 741 p. : col. ill. ; 27 cmISBN: 0072410752; 9780072410754Subject(s): Marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415 .M17 2002 (Browse shelf) | Available | 7003093M |
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| HF5415 .L38 2008 Marketing myopia / | HF5415.L496 2017 贏銷0與1 : | HF5415 .M1 2010 Marketing : | HF5415 .M17 2002 Marketing / | HF5415 .M17 2006 Marketing / | HF5415 .M17 2006 Case teaching notes manual for video cases and appendix D alternative cases to accompany marketing : | HF5415 .M17 2006 Case teaching notes manual for video cases and appendix D alternative cases to accompany marketing : |
Includes bibliographical references and index.