Advertising, promotion, & supplemental aspects of integrated marketing communications / Terence A. Shimp.
Material type:
TextPublisher: Mason, Ohio : Thomson South-Western, c2003Edition: 6th edDescription: xxi, 650 p. : ill. (some col.) ; 29 cmISBN: 0030352711 (hbk.); 9780030352713Subject(s): Advertising | Communication in marketing | Direct marketing | Sales promotion
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.123 .S44 2003 (Browse shelf) | Available | 7002985V |
Browsing Gratia Christian College Library shelves, Shelving location: Book Shelves, Collection: Print book Close shelf browser
| HF5415.123 .C56 2007 Integrated advertising, promotion & marketing communications / | HF5415.123 D14 2014 圖解整合行銷傳播 / | HF5415.123 .S4 2010 Integrated marketing communications in advertising and promotion / | HF5415.123 .S44 2003 Advertising, promotion, & supplemental aspects of integrated marketing communications / | HF5415.123 .S47 1998 Integrated marketing communications : | HF5415.123 .Y3 2014 整合行銷傳播 / | HF5415.123 .Y3 2014 整合行銷傳播 / |
Includes bibliographical references and indexes.