Promotion and integrated marketing communications / Richard J. Semenik.
Material type:
TextPublisher: Australia : South-Western Thomson Learning, c2002Description: xxxix, 582 p. : ill. (some col.) ; 29 cmISBN: 0324062532 (core text with Info Trac); 0324125682 (core text only); 9780324125689Subject(s): Advertising campaigns | Communication in marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5837 .S35 2002 (Browse shelf) | Available | 7002984U |
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| HF5826.5 .C15 2011 超媒體時代 : | HF5826.5 .K1 2014 The media handbook : | HF5828.4 .W34 2012 从零开始做AE : | HF5837 .S35 2002 Promotion and integrated marketing communications / | HF6146.T42 L4 2010 李雪廬回憶錄 : | HF6182 .A7 2014 The Asia-Pacific agency directory 2014-2015. | HG11 .E39 1993 The pursuit of reason : |
Includes bibliographical references and indexes.