Integrated marketing communications : a systems approach / M. Joseph Sirgy.
Material type:
TextPublisher: Upper Saddle River, N.J. : Prentice Hall, c1998Description: xix, 312 p. : ill. ; 24 cmISBN: 0132056186; 9780132056182Subject(s): Communication in marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.123 .S47 1998 (Browse shelf) | Available | 7002978X |
Includes bibliographical references and index.