Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis.
Material type:
TextPublisher: Boston : Houghton Mifflin, c2001Edition: 2nd edDescription: xxi, 681 p. : ill. (some col.) ; 27 cmISBN: 0618013261; 9780618013265Subject(s): Consumer behavior
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.32 .H69 2001 (Browse shelf) | Available | 7002986W |
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| HF5415.32 .D18 2012 慢一點, 賣更快 = | HF5415.32 .G83 2014 消費心理好好玩 / | HF5415.32 .H46612 2005 消费社会学 / | HF5415.32 .H69 2001 Consumer behavior / | HF5415.32 .S2 2010 Consumer behavior / | HF5415.32 .S35 2015 Consumer behavior / | HF5415.32 .S65 2002 Consumer behavior : |
Includes bibliographical references (p. 563-641) and indexes.