Strategic marketing / David W. Cravens, Nigel F. Piercy.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublisher: Boston : McGraw-Hill Irwin, c2003Edition: 7th edDescription: xviii, 843 p. : ill., maps ; 26 cmISBN: 0071151613 (international : alk. paper); 0072466650 (student : alk. paper); 9780072466652Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studies
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.135 .C73 2003 (Browse shelf) | Available | 7002982S |
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| HF5415.13 .W37 2011 How to write a marketing plan / | HF5415.13 .W65 2009 Marketing for entrepreneurs / | HF5415.13 .W66 2007 Essential guide to marketing planning / | HF5415.135 .C73 2003 Strategic marketing / | HF5415.135 .C73 2013 Strategic marketing / | HF5415.135 J14 2009 Strategic marketing / | HF5415.135 K37 2007 Strategic marketing problems : |
Includes bibliographical references and indexes.