Marketing management : an Asian perspective / Philip Kotler ... [et al.].
Material type: TextPublisher: Singapore : Prentice Hall, 1996Description: xviii, 1055 p. : ill. ; 24 cmISBN: 0132548976 (pbk.)Subject(s): Marketing -- Asia -- Management | Marketing -- ManagementItem type | Current location | Collection | Call number | Status | Date due | Barcode |
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Book | Gratia Christian College Library Book Shelves | Print book | HF5415.13 .M37 1996 (Browse shelf) | Available | 7003047L |
Includes bibliographical references and indexes.