The power of relationship marketing : how to keep customers for life / Tony Cram.
Material type:
TextPublisher: London : Financial Times/Pitman, 1994Description: ix, 254 p. : ill. ; 24 cmISBN: 0273609076Other title: Keeping customers for life [Other title] | Relationship marketing [Portion of title]Subject(s): Advertisers -- Attitudes | Consumer satisfaction | Customer relations | Customer services | Marketing -- Management
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.5 .C71 1994 (Browse shelf) | Available | 7003046K |
Subtitle on jacket: Keeping customers for life.