Advertising and marketing to the new majority / Gail Baker Woods.
Material type:
TextPublisher: Belmont, Calif. : Wadsworth Pub. Co., c1995Description: x, 182 p. : ill. ; 24 cmISBN: 0534241921Subject(s): Advertising -- United States | Advertising -- United States -- Case studies | Ethnic groups -- United States | Marketing -- United States | Marketing -- United States -- Case studies | Minority consumers -- United StatesSummary: Through a practical case study approach, Woods explains how principles of advertising and marketing are specifically applied to reach ethnic audiences, including Native Americans, Hispanic Americans, African Americans, and Asian Americans.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5813.U6 W66 1995 (Browse shelf) | Available | 7003045J |
Includes bibliographical references and index.
Through a practical case study approach, Woods explains how principles of advertising and marketing are specifically applied to reach ethnic audiences, including Native Americans, Hispanic Americans, African Americans, and Asian Americans.