Marketing for growth : the role of marketers in driving revenues and profits / Iain Ellwood.
Material type:
TextSeries: Economist books (Series): Copyright date: ©2014Description: xi, 210 pages : illustrations ; 22 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781846689055Other title: Role of marketers in driving revenues and profitsSubject(s): Marketing | Profit | Target marketing | Turnover (Business)Summary: This is a guide to how the marketing function within a business can and should become its most important driver of growth.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415 .E55 2014 (Browse shelf) | Available | 0004710C |
Browsing Gratia Christian College Library shelves, Shelving location: Book Shelves, Collection: Print book Close shelf browser
| HF5415 .D35 2014 行銷管理實務個案分析 / | HF5415 .D45 2012 世界500強企业的工业品营销之道 / | HF5415 .D89 2002 Business marketing : | HF5415 .E55 2014 Marketing for growth : | HF5415 .G62 2004 Free prize inside : | HF5415.G67 2008 Develop your marketing skills / | HF5415 .G73 2008 Marketing / |
Includes bibliographical references (pages [190]-196) and index.
This is a guide to how the marketing function within a business can and should become its most important driver of growth.