Strategic marketing / David W. Cravens, Nigel F. Piercy.
Material type:
TextPublisher: New York : McGraw-Hill, 2013Edition: 10th edDescription: xviii, 653 p. : ill. ; 26 cmISBN: 9780071326230 (pbk.)Subject(s): Marketing -- Management | Marketing -- Management -- Case studies | Strategic planning
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.135 .C73 2013 (Browse shelf) | Available | 7003942P |
Includes bibliographical references and index.