Global marketing management / Masaaki Kotabe and Kristiaan Helsen.
Material type:
TextPublisher: Hoboken, N.J. : Wiley, c2011Edition: 5th ed., international student versionDescription: xxiii, 717 p., [12] p. of plates : ill., maps ; 28 cmISBN: 0470505745; 9780470505748Subject(s): Export marketing -- Management | International business enterprises -- Management
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF1416 .K68 2011 (Browse shelf) | Available | 7003946T |
Browsing Gratia Christian College Library shelves, Shelving location: Book Shelves, Collection: Print book Close shelf browser
| HF1414.55.H85 M45 2012 Protecting free trade : | HF1416 .G55 2011 Global marketing / | HF1416 .H65 2011 Global marketing : | HF1416 .K68 2011 Global marketing management / | HF1418.5 .S75 2002 Globalization and its discontents / | HF1456.5.C6 K3712 2010 超融合 : | HF1600.5 .P65 1993 Politics of economic cooperation in the Asian-Pacific region / |
Includes bibliographical references and index.