Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
Material type:
TextPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007Edition: 11th edDescription: x, 722 p. : ill. ; 29 cm + 1 CD-ROMISBN: 0131871528 (hbk.); 9780132335713Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studies
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.135 K37 2007 (Browse shelf) | Available | 7001696T |
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| HF5415.135 .C73 2003 Strategic marketing / | HF5415.135 .C73 2013 Strategic marketing / | HF5415.135 J14 2009 Strategic marketing / | HF5415.135 K37 2007 Strategic marketing problems : | HF5415.135 .K47 2010 Strategic marketing problems : | HF5415.153 .G15 2011 蘋果創意 : | HF5415.153 .G35 2011 The innovation secrets of Steve Jobs : |
Library's copy lacks CD-ROM.
Includes bibliographical references and indexes.