Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
Material type:
TextPublisher: Upper Saddle River, N.J. : Prentice Hall, c2010Edition: 12th edDescription: xi, 708 p. : ill., maps ; 28 cmISBN: 0136107060 (casebound : alk. paper); 9780136107064 (casebound : alk. paper)Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studiesLOC classification: HF5415.135 | .K47 2010
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.135 .K47 2010 (Browse shelf) | Available | 7003945S |
Includes bibliographical references and indexes.