Global marketing / Kate Gillespie, H. David Hennessey.

By: Gillespie, KateContributor(s): Hennessey, Hubert DMaterial type: TextTextPublisher: Australia ; Mason, OH : South Western/Cengage Learning, c2011Edition: 3rd ed., International edDescription: xxiv, 582 p. : ill. (chiefly col.) ; 26 cmISBN: 0538473398; 9780538473392Subject(s): Export marketing -- Management | Export marketing
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Print book HF1416 .G55 2011 (Browse shelf) Available 7003950O
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HF1414 .Z68 2012 用消費改變世界 : HF1414.55.H85 M45 2012 Protecting free trade : HF1414.55.H85 M45 2012 Protecting free trade : HF1416 .G55 2011 Global marketing / HF1416 .H65 2011 Global marketing : HF1416 .K68 2011 Global marketing management / HF1418.5 .S75 2002 Globalization and its discontents /

Includes bibliographical references (p. 537-559) and indexes.

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