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Marketing : an introduction / Gary Armstrong, Philip Kotler.

By: Armstrong, GaryContributor(s): Kotler, PhilipMaterial type: TextTextPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2007Edition: 8th edDescription: xxx, 522, [68] p. : col. ill. ; 29 cm + 1 computer diskISBN: 0131984543 (pbk.); 9780131984547 (pbk.)Other title: Marketing PlanProSubject(s): Marketing
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Print book HF5415 .A75 2007 (Browse shelf) Available 0000846I
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Title on cd: Marketing PlanPro

Includes bibliographical references and indexes.

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