Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath.
Material type:
TextPublisher: New York : Random House, c2007Description: 291 p. ; 22 cmISBN: 009950569X; 1400064287; 9780099505693; 9781400064281Subject(s): Contagion (Social psychology) | Context effects (Psychology) | Social psychology
Contents:
Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HM1033 .H3 2007 (Browse shelf) | Available | 0000911B |
Includes bibliographical references (p. [259]-276) and index.
Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks.