Advertising and Hong Kong society / edited by Kara Chan.
Material type:
TextPublisher: Hong Kong : Chinese University Press, c2006Description: xii, 233 p. : ill. ; 24 cmISBN: 9629962640 (pbk.); 9789629962647Subject(s): Advertising -- Social aspects -- China -- Hong Kong | Hong Kong (China) -- Social conditionsSummary: Probes into the role of advertising as a form of social communication in Hong Kong. This perceptive analysis, unlike those on a commercial slant, deals with advertising and the broader legal, cultural, and socio-economic contexts in which it takes place.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5813.H6 A28 2006 (Browse shelf) | Available | 0000988P |
Includes bibliographical references and index.
Probes into the role of advertising as a form of social communication in Hong Kong. This perceptive analysis, unlike those on a commercial slant, deals with advertising and the broader legal, cultural, and socio-economic contexts in which it takes place.