Marketing myopia / Theodore Levitt.
Material type:
TextSeries: Harvard business review classicsPublisher: Boston, Mass. : Harvard Business Press, c2008Description: v, 90 p. ; 17 cmISBN: 1422126013; 9781422126011Subject(s): Customer relations | Marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415 .L38 2008 (Browse shelf) | Available | 0000852F |
Originally published in Harvard Business Review, 2004.
Includes bibliographical references (p. 81-82).