Free prize inside : the next big marketing idea / Seth Godin.
Material type:
TextPublisher: New York : Portfolio, 2004Description: xii, 239 p. : ill. ; 19 cmISBN: 1591840414Subject(s): MarketingSummary: Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415 .G62 2004 (Browse shelf) | Available | 00010214 |
Includes index.
Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible.