War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it / Al & Laura Ries.
Material type:
TextPublisher: New York, NY : Collins Business, c2009Description: xxx, 272 p. : ill. ; 22 cmISBN: 9780061669194Subject(s): Left and right (Psychology) | Management -- Psychological aspects | Marketing -- Psychological aspects | Organizational effectiveness | Success in business
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415 .R43 2009 (Browse shelf) | Available | 00010304 |
Includes index.